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the strategy ...
Design
code: code of conduct
behave ... it's casual
the details, each design has a name which represents a theme
that comes with a corresponding hangtag featuring the name and theme ...
an avant garde approach with a
heraldric foundation featuring the story of the b
with the core designs of bees and the social club along with
club patterns ... updated classics
consideration
Product
links: interactivity
on point ...
casual fashion items, product position: visionary, with coordinating product extensions
vision for the future enables endusers to create their own lifestyle collection
of coordinating and complementary products and styles
a casual fashion line with opening price points featured in the
whimsical fashion t-shirt line
specification
Website
agenda: let's connect ...
operate ...
visit our website ... www.bbwears.com
reveal of the hand stamp pre-launch-announcement featuring stamp of entry - available only on the website a way to start a waterfall style becomes available in the receptionist category on an ongoing basis positioned as the clubhouse design of the club hoping to create interest, drive traffic to the website on an ongoing basis to visit the website from the distribution strategy / global connection collection placement of on location and let's connect the dots hangtag invitation soft launch ... the door is open leading up to feature the event that fits best with timing ie. what's on ... punch etc whimsy fashion line positioned as a social clubknown for it's online presence
and lifestyle collection
homepage slideshow options to feature postcards and invites for club events,
also the initial point of sale for the preview ... introductory phase
the foundation of the club is featured through the layout of 5 online brochures,
each category header represents a page in the brochure
featuring merchandise and administrative services
with email sign up for club notifications
collaboration
Marketing
mission: carry on ...
make the statement ...
the purpose is to share the story, through the whimsical fashion line
clubhouse bb wears, the underlying story of club
is of the bee, to help raise awareness of the importance of pollination
provided by bees which ensures seed production
noting that bees provide guardianship over the ecosystem
the marketing mission is building brand awareness from
the 5 labels with private label positioned as an annexed business
along with the website to provide a foundation
product names and themes - the hangtags - tell the story
with individual designs
internal product label / no exterior logo or label
events
media placement
soft launch with email introductions
event driven as opposed to promotional pricing
to get started ...
clubhouse line, preview of the
stamp of entry design
invitations to visit the club will be on the hangtags...
initially on the global connection collection:
on location and lets connect the dots
with select and limited retail distribution partners
hoping to layer in the t-shirt games overtime with same select retail partnership
tbd, if any launch adv or National adv will be of the COA
intention
Brand
motto: b social b socially accomplished
it's the practice...
bb wears the brand is positioned as a social club
club bb and the wears to get in
a portion of each product sale from the bb wears clubhouse label and
the annex business of private label is donated
to support the health and vitality of the bees,
and the wears is for customizable programs,
where a portion of the partners product sales will be donated to the designated fund.... sharing from our design template
with set and limited distribution
service project with the star label/ GSM & F
lifestyle brand with the motivation of fund development
direction
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