|b ing social is a lifestyle …
a lifestyle brand with a social approach …
the b social signature line is coming soon
a portion of the signature line sales will b donated to
support the health and vitality of the bees
each design concept and category has Documentation of Registration with
The Writers Guild of America
we want to raise awareness and support… show our appreciation...
not only do bees make honey and beeswax ...
bees pollinate… ensuring production of seeds...
cotton and other plants used to create natural fabrics…
and many crop plants…
b socially conscious
inspiration: b ing stuck in an airport on a layover and
wishing I was wearing something to help start a conversation ...
something "interactive" ... it later came to me to create t-shirt games ...and has evolved into a lifestyle brand
brand name: bb wears
vision: "interactive wears"
brand strategy: the "bb" club, a social club and a playful take on "b
ing" social and what to "wear" to get in
(strategy is about the "interactive" products-product engagement and end user)
additional "wears" to collect...coming soon
purpose: to bring people together in a casual way
belief: to incorporate a philanthropic product purchase,
"casual" fund raising, a portion of the signature line sales
will b donated to the health and vitality
of the bees
and fund development opportunity where it fits
product position: "interactive" designs all have a "social" approach...
a meme (sharing)... products that reflect one's own identity (likes and favorites)...
customizable designs that are also "postable"
signature marketing components:
website: www.bbwears.com/facebook social store: brand positioned as a "social club"/favicon
social sites: Facebook Twitter Pinterest Instagram
label and products: every design/product will have the bb wears label on the "inside"...
products will not feature and individual logo or the bb or bb wears logo, bb wears products reflect one's own identity
product hangtags: b social/bb wears... and a hangtag for every product design concept and category,
they all have a name/theme with individual corresponding product marketing that's "interactive"
complimentary gif wrap: a variety of wrap, bags and tissue, ribbon and tissue
gift tags: each with a different tag line or slogan, gift cards
gift certificates with a gift card
launch "socially" with the media and social media posts (entertainment)
launch party for the signature novelty line and events for both novelty and wholesale
with social media posts from end users
tone: hip ... engaging / social club
positioning statement: it's "interactive"
tag lines: it's "interactive", what's on...it's casual... did you get the memo ... "in"... headliner...
for the socially inclined...get the nod... it's a wrap... "them that has 'em wears 'em"...
b there...b social... inspire a casual encounter... b a star...swag... the venue...
the code ... stamp of approval required
slogans: inviting you to b social... b ing social is a lifestyle... share it while you wear it!...
give the gift that keeps on giving...b social ... b socially accomplished
b social...b socially conscious ... b socially conscious ... b social
vision statement: b social... b socially conscious
mission statement: share it while you wear it!
motto: societatem esse... peractum esse socialites...to b social to b socially accomplished
our fave quote: "them that has 'em wears 'em"
made to match up with media and social media
bb wears business model:
"like" a beehive business model
"like" Survival of the Hive 7 Leadership Lessons from a Beehive-by
Deborah Macklin & Mathew Harrington
...if it works for the bees I think it will work for bb wears!
align business partnerships that match bb wears core values
do what's best for the company
protect the biz and secure the assets
unique designs : avant garde / social approach
culture: communication, collaboration, cooperation, trust
operate with integrity
produce products that are "interactive"
produce products that enhance an experience
produce products that reflect one's own identity
risk approach: 4 R's-research, report, respond and recover
Recipient of Miami University 2014 Licensee Award as Best Performing New Licensee for the fiscal year 2013-14
bb wears...by Brigid Brady
who is bb? ...starting my own business has always been a dream
and in the spring of 2013 with the support of my family and good friends
I decided to turn this dream into bb wears...
a new concept - something "interactive", a new design
a t-shirt game, and a new line were already on my mind, something I would wear...
this was the perfect time to get started on my new "social wears"
it's evolved into a lifestyle brand that reflects one's own (the wearer's)
identity and the gender-neutral common denominator
is "b ing social"
I also wanted to incorporate a philanthropic product purchasing opportunity
"wear" it would fit as well as fund development opportunities
I would also like "to share" and plan to expand through wholesale
for fund development as well as add additional product categories to both the signature and wholesale lines
bb wears is multi generational, it can b a way to reach out to the next
and the designs of a social approach are created as "postables" to
match up with media and social media...
share it while you wear it ...
with b social !
Brigid Brady, LLC
Miami University, B.S. Retail
Affinity Gateway Licensee
Over 20 Years of Experience:
Representing a variety of domestic and international brands and
Including products from ACA JOE, Anne Klein, Azzaro, Betsey Johnson, Calvin Klein, Gianfranco Ferre, Guess,
Hugo Boss, Jean Patou, Jessica Simpson, Lacoste, Nautica, Paris Hilton, Roberto Cavalli, Swatch, and Thierry Mugler.
Brick and Mortar & Online Businesses ~
Buying, Selling, Training, Merchandising, Product Launches, Celebrity, Designer and Star Athlete Personal Appearance Events,
Marketing Promotions, Sales Management, Product and Business Development
With Retail Partners ~
Including Bloomingdales, Dillard's, Macy's, Neiman Marcus, Nordstrom, QVC, Saks, Sephora, Ulta.
The Junior League of San Francisco
( Executive Board Member; Treasurer Elect/Treasurer 2009-2011)
P.E.O. (Recording Secretary 2016),
Gamma Phi Beta Alumnae (President AHC Board 2015-2016).
American Cancer Society, Ronald McDonald House, Team In Training
Thank you for visiting bb wears!
Learfield Licenseeclick to send an email: email@example.com
or reach us by phone: 513-461-0564