the bb wears b social signature line is coming soon: www.bbwears.com
for bb wears fund development wholesale opportunities...The Label: click here
the details ...
inspiration: b ing stuck in an airport on a layover and wishing I was wearing something to help start a conversation ...
something interactive ... it later came to me to create t-shirt games ...and has evolved into a lifestyle brand
vision: interactive wears
brand name: bb wears
brand strategy: a take on b ing social ...
interactive products, product engagement and end user
brand distinction: the brand is positioned as a social club ...
club bb ...and what to wear to get in ... bb wears
aka ... the b
purpose: to bring people together in a casual way
belief: to incorporate a philanthropic product purchase,
casual fund raising, a portion of the signature line sales
will b donated to the health and vitality of the bees
and fund development opportunity where it fits
product position: interactive designs all have a social approach...
a meme (sharing)... products that reflect one's own identity (likes and favorites)...
customizable designs that are also postable
LLC, sole proprietorship
Nondisclosure Agreements: GAP/Wholesale -5/2013,
Everything's Image/Manufacturer-5/2013 and Skye Solutions for Business/Wholesale-3/2017
United States of America Trademarks :
bb wears: Reg. No. 5,231,237, City Clues: Reg. No. 5,175,619, U clues: Reg. No. 4,558,789
Copyright 2013 www.bbwears.com All Rights Reserved
Documentation of Registration with The Writers Guild of America, West Inc.
(for each design concept and category DR#'s available upon request)
Learfield Licensee (formerly LRG) 6/2013
Affinity Gateway Licensee 7/2016
website: www.bbwears.com/facebook social store: brand positioned as a social club/favicon
casual fundraising and fund development wholesale opportunities
social sites: Facebook Twitter Pinterest Instagram
label and products: every design/product will have the bb wears label on the inside...
products will not feature the bb wears logo or an individual logo, bb wears products reflect one's own identity
product hangtags: b social/bb wears... and a hangtag for every product design concept and category,
they all have a name/theme with individual corresponding product marketing that's interactive
complimentary gif wrap: a variety of wrap, bags and tissue, ribbon and tissue
gift tags: each with a different tag line or slogan, gift cards
gift certificates with a gift card
tone: hip ... engaging / social club
positioning statement: it's interactive
tag lines: it's interactive, what's on...it's casual... did you get the memo ... in... headliner...
for the socially inclined ... get the nod ... it's a wrap... engage the exchange .... "them that has 'em wears 'em"...
b there ... b social... inspire a casual encounter... b a star ... swag...
the venue... the code ... stamp of approval required ... plan b .. aka ... cups it ...
here's the deal ... the ranks ... plant the x ... get fresh ... the coordinates ...
food for thought ... it's on ...