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b ing social is a lifestyle ...



bb wears ... a specialty brand

b ing social is a lifestyle


sown like seeds ... it's interactive...

Documentation of Registration with The Writers Guild of America:
for each design concept and category
positioned as a social club ...
club bb and what to wear to get in aka the b
a casual fashion line with a customizable specialty product template
for extended wholesale distribution for casual fundraising and fund development
a take on b ing social ... all products have a social approach
marketing the line through media product placement, games shows, social media and events
for every product sold from the bb wears signature line a donation is made to support the health and vitality of the bees


the bb wears b social signature line is coming soon: www.bbwears.com


for bb wears fund development wholesale opportunities...The Label:
click here



the details ...


inspiration: b ing stuck in an airport on a layover and wishing I was wearing something to help start a conversation ...
something interactive ... it later came to me to create t-shirt games ...and has evolved into a lifestyle brand

vision: interactive wears

brand name: bb wears

brand strategy:
a take on b ing social ...
interactive products, product engagement and end user

brand distinction: the brand is positioned as a social club ...
club bb ...and what to wear to get in ... bb wears

aka ... the b

purpose: to bring people together in a casual way

belief: to incorporate a philanthropic product purchase,
casual fund raising, a portion of the signature line sales
will b donated to the health and vitality of the bees
and fund development opportunity where it fits

product position: interactive designs all have a social approach...
a meme (sharing)... products that reflect one's own identity (likes and favorites)...
customizable designs that are also postable

signature components:

LLC, sole proprietorship

Nondisclosure Agreements: GAP/Wholesale -5/2013,
Everything's Image/Manufacturer-5/2013 and Skye Solutions for Business/Wholesale-3/2017

United States of America Trademarks :
bb wears: Reg. No. 5,231,237, City Clues: Reg. No. 5,175,619, U clues: Reg. No. 4,558,789

Copyright 2013 www.bbwears.com All Rights Reserved

Documentation of Registration with The Writers Guild of America, West Inc.
(
for each design concept and category DR#'s available upon request)

Learfield Licensee (formerly LRG) 6/2013

Affinity Gateway Licensee 7/2016


website: www.bbwears.com/facebook social store: brand positioned as a social club/favicon

casual fundraising and fund development wholesale opportunities

social sites:
Facebook Twitter Pinterest Instagram

label and products: every design/product will have the bb wears label on the inside...
products will not feature the bb wears logo or an
individual logo, bb wears products reflect one's own identity


product hangtags: b social/bb wears... and a hangtag for every product design concept and category,
they all have a name/theme with individual corresponding product marketing that's interactive

complimentary gif wrap: a variety of wrap, bags and tissue, ribbon and tissue
gift tags: each with a different tag line or slogan, gift cards

gift certificates with a gift card

tone: hip ... engaging / social club

positioning statement: it's interactive

tag lines: it's interactive, what's on...it's casual... did you get the memo ... in... headliner...
for the socially inclined ... get the nod ... it's a wrap... engage the exchange .... "them that has 'em wears 'em"...
b there ... b social... inspire a casual encounter... b a star ... swag...
the venue... the code ... stamp of approval required ... plan b .. aka ... cups it ...
here's the deal ... the ranks ... plant the x ... get fresh ... the coordinates ...
food for thought ... it's on ...

slogans: inviting you to b social... b ing social is a lifestyle... share it while you wear it!...
give the gift that keeps on giving...b social ... b socially accomplished
b social...b socially conscious ... b socially conscious ... b social ... food for thought

vision statement: b social ... b socially conscious

mission statement: share it while you wear it!

motto: societatem esse... peractum esse socialites ... to b social to b socially accomplished

insignia: image of the bee

our fave quote: "them that has 'em wears 'em"

launch party: what's on ... the bb wears signature line

launch strategy: launch socially with the media and social media posts

launch and events: what's on / it's on / a salute / get the nod / share the U story / b there /
share it while you wear it! / give the gift that keeps on giving / b social / food for thought ...
for both novelty and wholesale

with social media posts from end users

we like a beehive business model
not only do bees make honey and beeswax

bees pollinate ensuring production of seeds for:

plants used to create natural fabrics
flowers coffee plants many trees and many crop plants...

...if it works for the bees it will work for bb wears!

for every product sold from the bb wears signature line a donation is made to support the health and vitality of the bees



and like Survival of the Hive 7 Leadership Lessons from a Beehive-by Deborah Macklin & Mathew Harrington


core values:

align business partnerships that match bb wears core values

do what's best for the company

protect the biz and secure the assets

unique designs : avant garde / social approach

culture: communication, collaboration, cooperation, trust

operate with integrity

appreciation

produce products that are interactive

produce products that enhance an experience

produce products that reflect one's own identity

risk approach: 4 R's-research, report, respond and recover


Recipient of Miami University 2014 Licensee Award as Best Performing New Licensee for the fiscal year 2013-14