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b ing social is a lifestyle ...


www.bbwears.com

a casual fashion line with ...
a template for extended distribution for
casual fundraising and fund development


positioned as a social club
club bb and what to wear to get in ...

honor code: just b

vision statement: it’s interactive

agenda: plan b


mission statement: share it while you wear it

motto: b social b socially accomplished

vision: b social b socially conscious

aka: the b ... as in the place to b

insignia: image of the bee


our fave quote: "them that has 'em wears 'em


philanthropic focus: to support the health and vitality of the bees

slogan: it's casual


more about bb wears ...


a specialty brand


a casual fashion line, with set and limited distribution

a take on b ing social ... all products have a social approach

marketing the line through media product placement, games shows, social media and events




click the code to view selection of individual items from the signature template


the bb wears b social signature line is coming soon: www.bbwears.com


stamp of approval required ...



click: The Line

for signature bb wears wholesale line opportunities...

a wholesale product selection from the signature line

for
specialty dining establishments, specialty cafes and specialty shops




by design a symbiotic relationship ...


click: The Label

for bb wears fund development wholesale opportunities...



for extended wholesale distribution with a customizable wholesale product template
for casual fundraising and fund development



click: The Private Label

to fulfill customer requests for more personalized events
per specs and minimums ... separate label and hangtag



click: Schedule Of Events
lets connect
perfect for refreshing or building corporate or organizations foundation, sales meeting events, team building and bonding events, party planning...
customizable ... templates for facilitating events




the details ...


inspiration: b ing stuck in an airport on a layover and wishing I was wearing something to help start a conversation ...
something interactive ... it later came to me to create t-shirt games ...and has evolved into a lifestyle brand

vision: interactive wears

brand name: bb wears

brand strategy: a take on b ing social ...
interactive products, product engagement and end user

brand distinction: the brand is positioned as a social club ...
club bb ...and what to wear to get in ... bb wears

purpose: to bring people together in a casual way

belief: to incorporate a philanthropic product purchase,
casual fund raising, a portion of the signature line sales
will b donated to the health and vitality of the bees
and the label is for fund development opportunity where it fits

product position: interactive designs all have a social approach...
a meme (sharing)... products that reflect one's own identity (likes and favorites)...
customizable designs that are also postable

signature components:

LLC, sole proprietorship

Nondisclosure Agreements: GAP/Wholesale -5/2013,
Everything's Image/Manufacturer-5/2013 and Skye Solutions for Business/Wholesale-3/2017

United States of America Trademarks :
bb wears: Reg. No. 5,231,237, City Clues: Reg. No. 5,175,619, U clues: Reg. No. 4,558,789

Copyright 2013
www.bbwears.com All Rights Reserved

Documentation of Registration with The Writers Guild of America, West Inc.
(for each design concept and category DR#'s available upon request)

Learfield Licensee (formerly LRG) 6/2013

Affinity Gateway Licensee 7/2016


website: www.bbwears.com/facebook social store: brand positioned as a social club/favicon

casual fundraising and fund development wholesale opportunities

social sites:
Facebook Twitter Pinterest Instagram

label and products: every design/product will have the bb wears label on the inside...
products will not feature the bb wears logo or an individual logo, bb wears products reflect one's own identity


product hangtags: b social/bb wears... and a hangtag for every product design concept and category,
they all have a name/theme with individual corresponding product marketing that's interactive

complimentary gif wrap: a variety of wrap, bags and tissue, ribbon and tissue
gift tags: each with a different tag line or slogan, gift cards

gift certificates with a gift card

tone: hip ... engaging / social club

positioning statement: it's interactive

slogan...it's casual

tag lines: it's interactive, what's on... just b...
did you get the memo ... in... headliner...
for the socially inclined ... get the nod ... it's a wrap... engage the exchange .... "them that has 'em wears 'em"...
b there ... b social... inspire a casual encounter... b a star ... swag...
the venue... the code ... stamp of approval required ... plan b .. aka ... cups it ...
here's the deal ... the ranks ... plant the x ... get fresh ... the coordinates ... land it
food for thought ... it's on ...

slogans: inviting you to b social... b ing social is a lifestyle... share it while you wear it!...
give the gift that keeps on giving...b social ... b socially accomplished
b social...b socially conscious ... b socially conscious ... b social ... food for thought

vision statement: it's interactive:

agenda: b social ... b socially conscious

mission statement: share it while you wear it!

motto: societatem esse... peractum esse socialites ... to b social to b socially accomplished

honor code: just b ... as in b yourself

insignia: image of the bee

our fave quote: "them that has 'em wears 'em"


philanthropic focus: for every product sold from the bb wears signature line a donation is made to support the health and vitality of the bees

launch party: what's on ... the bb wears signature line

launch strategy: launch socially with the media and social media posts

launch and events: what's on / it's on / a salute / get the nod / share the U story / b there /
share it while you wear it! / give the gift that keeps on giving / b social / food for thought ...
for both specialty and wholesale

with social media posts from end users

we like a beehive business model
not only do bees make honey and beeswax

bees pollinate ensuring production of seeds for:

plants used to create natural fabrics
flowers coffee plants many trees and many crop plants...

...if it works for the bees it will work for bb wears!



and like Survival of the Hive 7 Leadership Lessons from a Beehive-by Deborah Macklin & Mathew Harrington


core values:

align business partnerships that match bb wears core values

do what's best for the company

protect the biz and secure the assets

unique designs : avant garde / social approach

culture: communication, collaboration, cooperation, trust

operate with integrity

appreciation

produce products that are interactive

produce products that enhance an experience

produce products that reflect one's own identity

risk approach: 4 R's-research, report, respond and recover


Recipient of Miami University 2014 Licensee Award as Best Performing New Licensee for the fiscal year 2013-14


bb wears
FOR THE RECORD