b ing social is a
a casual fashion line with
a template for extended distribution for
casual fundraising and fund development
positioned as a social club
club bb and what to wear to get in ...
code: just b
vision statement: it’s
agenda: plan b
mission statement: share it while you wear it
motto: b social b socially accomplished
vision: b social b socially conscious
aka: the b ... as in the place to b
insignia: image of the bee
our fave quote: "them
that has 'em wears 'em
focus: to support the health and vitality of the bees
slogan: it's casual
more about bb wears ...
a specialty brand
a casual fashion line, with set and limited
a take on b ing social ... all products have a
marketing the line through media product
placement, games shows, social media and events
click the code to view selection
of individual items from the signature template
the bb wears b social
signature line is coming soon: www.bbwears.com
stamp of approval required ...
click: The Line
for signature bb wears wholesale line
a wholesale product selection from the
specialty dining establishments, specialty cafes and specialty shops
by design a symbiotic relationship ...
for bb wears fund
development wholesale opportunities...
for extended wholesale distribution with a customizable wholesale product
for casual fundraising and fund development
click: The Private Label
to fulfill customer requests for more personalized events
per specs and minimums ... separate label and hangtag
click: Schedule Of Events
perfect for refreshing or building corporate or organizations foundation, sales meeting events, team building and bonding events, party planning...
customizable ... templates for facilitating events
the details ...
inspiration: b ing stuck in an airport on a
layover and wishing I was wearing something to help start a conversation
something interactive ... it later came to me to create t-shirt
games ...and has evolved into a lifestyle brand
vision: interactive wears
brand name: bb wears
brand strategy: a take on b ing social ...
interactive products, product engagement and end user
brand distinction: the brand is positioned as a social club ...
club bb ...and what to wear to get in
... bb wears
purpose: to bring people
together in a casual way
belief: to incorporate a philanthropic product purchase,
casual fund raising, a portion of the signature line sales
will b donated to the health and vitality of the bees
and the label is for fund development opportunity where it fits
product position: interactive designs all have a social approach...
a meme (sharing)... products that reflect one's own identity (likes and
customizable designs that are also postable
LLC, sole proprietorship
Nondisclosure Agreements: GAP/Wholesale -5/2013,
Everything's Image/Manufacturer-5/2013 and Skye Solutions for
United States of America Trademarks :
bb wears: Reg. No. 5,231,237, City Clues: Reg. No. 5,175,619, U clues: Reg. No.
Copyright 2013 www.bbwears.com All
Documentation of Registration with The Writers Guild of America, West Inc.
(for each design concept and category DR#'s available upon request)
Learfield Licensee (formerly LRG) 6/2013
Affinity Gateway Licensee 7/2016
website: www.bbwears.com/facebook social store: brand positioned as a social
casual fundraising and fund development wholesale opportunities
social sites: Facebook Twitter Pinterest Instagram
label and products: every design/product will have the bb wears label on the
products will not feature the bb wears logo or an individual logo, bb
wears products reflect one's own identity
product hangtags: b social/bb wears... and a hangtag for every product design
concept and category,
they all have a name/theme with individual corresponding product marketing
complimentary gif wrap: a variety of wrap, bags and tissue, ribbon and tissue
gift tags: each with a different tag line or slogan, gift cards
gift certificates with a gift card
tone: hip ... engaging /
positioning statement: it's interactive
tag lines: it's interactive, what's on... just b...
did you get the memo ... in... headliner...
for the socially inclined ... get the nod ... it's a wrap... engage the
exchange .... "them that has 'em wears 'em"...
b there ... b social... inspire a casual encounter... b a star ...
the venue... the code ... stamp of approval required ... plan b .. aka ... cups
here's the deal ... the ranks ... plant the x ... get fresh ... the coordinates
... land it
food for thought ... it's on ...
slogans: inviting you to
b social... b ing social is a lifestyle... share it while you wear
give the gift that keeps on giving...b social ... b socially accomplished
b social...b socially conscious ... b socially conscious ... b social ... food
vision statement: it's
agenda: b social ... b socially conscious
mission statement: share it while you wear it!
motto: societatem esse... peractum esse socialites ... to b social to b
honor code: just b ... as in b yourself
insignia: image of the bee
our fave quote: "them that has 'em wears 'em"
philanthropic focus: for every product sold from the bb
wears signature line a donation is made to support the health and vitality of
launch party: what's on ... the bb wears signature line
launch strategy: launch socially with the media and social media posts
launch and events: what's on / it's on / a salute / get the nod / share the U
story / b there /
share it while you wear it! / give the gift that keeps on giving / b social /
food for thought ...
for both specialty and wholesale
social media posts from end users
we like a beehive
not only do bees make honey and beeswax
pollinate ensuring production of seeds for:
plants used to create natural fabrics
flowers coffee plants many trees and many crop plants...
...if it works for the bees it will work for bb wears!
and like Survival of the Hive
7 Leadership Lessons from a Beehive-by Deborah Macklin & Mathew Harrington
align business partnerships that match bb wears core values
do what's best for the company
protect the biz and secure the assets
unique designs : avant garde / social approach
culture: communication, collaboration, cooperation, trust
operate with integrity
produce products that are interactive
produce products that enhance an experience
produce products that reflect one's own identity
risk approach: 4 R's-research, report, respond and recover
Recipient of Miami
University 2014 Licensee Award as Best Performing New Licensee for the fiscal
FOR THE RECORD