|a lifestyle brand with a "social" approach …
the b social signature line is coming soon!
inspiration: b ing stuck in an airport on a layover and wishing I was wearing something to help start a conversation ...
it later came to me to create t-shirt games ...
vision: "interactive wears"
brand strategy: "a social club" a playful take on "b ing" social
purpose: to bring people together in a casual way
belief: to incorporate a philanthropic product purchase and fund development opportunity where it fits
product position: designs all have a "social" approach /
products that reflect one's own identity/
customizable designs that are also "postable"
motto: Ero Socialis ... Ero Socialis Conscium
b there b social ... share it while you wear it !
b social … b socially conscious
bb wears … inviting you to b social ...
it's casual ... for women and men
made to match up with media and social media
bb wears business model:
"like" a beehive business model
"like" Survival of the Hive 7 Leadership Lessons from a Beehive-by Deborah Macklin & Mathew Harrington
...if it works for the bees I think it will work for bb wears!
align business partnerships that match bb wears core values
do what's best for the company
protect the biz and secure the assets
unique designs : avant garde / social approach
culture: communication, collaboration, cooperation, trust
operate with integrity
produce products that are "interactive"
produce products that enhance an experience
produce products that reflect one's own identity
risk approach: 4 R's-research, report, respond and recover
bb wears...by Brigid Brady
who is bb? ...starting my own business has always been a dream, and in the spring of 2013 I decided to turn this dream into bb wears
a new concept - something "interactive", a new design -
a t-shirt game, and a new line were already on my mind, this was the perfect time to get started on my new "social wears"
it's evolved into a lifestyle brand that reflects one's own (the wearer's) identity and the gender-neutral common denominator
is "b ing social"
I also wanted to incorporate a philanthropic product purchasing opportunity "wear" it would fit as well as fund development opportunities
I would also like "to share" and plan to expand through wholesale distribution segments as well as add additional product categories to both the signature and wholesale lines
bb wears is multi generational, it can b a way to reach out to the next generation and the designs of a social approach are created as "postables" to match up with media and social media...
share it while you wear it ...
with b social !
Brigid Brady, LLC
Miami University, B.S. Retail
Affinity Gateway Licensee
Recipient of Miami University 2014 Licensee Award as Best Performing New Licensee for the fiscal year 2013-14
Over 20 Years of Experience:
Representing a variety of domestic and international brands and
Including products from ACA JOE, Anne Klein, Azzaro, Betsey Johnson, Calvin Klein, Gianfranco Ferre, Guess, Hugo Boss, Jean Patou, Jessica Simpson, Lacoste, Nautica, Paris Hilton, Roberto Cavalli, Swatch, and Thierry Mugler.
Brick and Mortar & Online Businesses ~
Buying, Selling, Training, Merchandising, Product Launches, Celebrity, Designer and Star Athlete Personal Appearance Events, Marketing Promotions, Sales Management, Product and Business Development
With Retail Partners ~
Including Bloomingdales, Dillard's, Macy's, Neiman Marcus, Nordstrom, QVC, Saks, Sephora, Ulta.
The Junior League of San Francisco
( Executive Board Member; Treasurer Elect/Treasurer 2009-2011) P.E.O.
(Recording Secretary 2016),
Gamma Phi Beta Alumnae (President AHC Board 2015-2016).
American Cancer Society, Ronald McDonald House, Team In Training
Thank you for visiting bb wears!